Cuban singer, bandleader and songwriter. Due to his fluid tenor voice and his great expressivity, he was known variously as "El Bárbaro del Ritmo" and "El Sonero Mayor". Moré was a master of the soneo – the art of vocal improvisation in son cubano – and many of his tunes developed this way. He often took part in controversias with other singers, including Cheo Marquetti and Joseíto Fernández. Apart from son cubano, Moré was a popular singer of guarachas, cha cha cha, mambo, son montuno, and boleros
