Cuban singer, bandleader and songwriter. Due to his fluid tenor voice and his great expressivity, he was known variously as El Barbaro del Ritmo and El Sonero Mayor. More was a master of the soneo, the art of vocal improvisation in Cuban son, and many of his tunes developed this way. He often took part in controversias with other singers like Cheo Marquetti and Joseito Fernandez. Apart from son cubano, More was a popular singer of guarachas and boleros.