Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by American record executive Scooter Braun in 2008 and subsequently brought to American singer Usher, both of whom formed the record label RBMG Records to sign Bieber in October of that year. He gained recognition following the release of his debut extended play My World, which was quickly met with international commercial success and led to his establishment as a prominent teen idol