South Korean and Canadian singer signed under The Black Label. She quickly achieved domestic fame as the first-place winner of the survival reality show Produce 101 and a member of the show's eleven-piece project girl group I.O.I. Following the conclusion of I.O.I's group activities, Jeon signed with YG Entertainment's subsidiary, The Black Label. She made her debut as a solo artist on June 13, 2019, with the single "Birthday". In 2021, she released her first studio album XOXO, which included the top-ten single "Dumb Dumb". She achieved her first top-five single in South Korea with "Fast Forward" in 2023